Manarza is a beauty and health clinic in Tehran.
The beginning of this project was done by choosing a name.
In logo design, we went for symbolism.
or uroboros is an ancient symbol depicting a serpent or dragon eating its own tail. Originating in ancient Egyptian iconography, the ouroboros entered western tradition via Greek magical tradition and was adopted as a symbol in Gnosticism and Hermeticism and most notably in alchemy. The term derives from Ancient Greek from oura ‘tail’ plus eating. The ouroboros is often interpreted as a symbol for eternal cyclic renewal or a cycle of life, death, and rebirth. The skin-sloughing process of snakes symbolizes the transmigration of souls, the snake biting its own tail is a fertility symbol in some religions, and the tail of the snake is a phallic symbol, the mouth is a yonic or womb-like symbol.
The next step was to create the Visual identity.
Selection of color and font, illustration and designing of pattern were used in the production of stationary.
Next, the icons of the main sections were designed according to the structure of the logo and installed in the clinic environment.